What may have been considered a new product for Lush was not very new at all. "Gorgeous," facial lotion sold by Lush Cosmetics was actually the result of the innovation of a product already known to the world (lotion). This new innovated lotion was the result of the product modification of a product already made. According to the highly educated sales associates I have talked to, Gorgeous was the result of the modification of the facial lotion used by Princess Diana. The formula of the lotion the Princess had used was actually messed with and had apparently irritated her skin. Lush having relations with Princess Diana's business had recreated it with less synthetics and Lush's own orange blossom scent. The product concept was to make a lotion that was good enough for royalty. This elevated the original lotion's product performance and value to new heights. This "fairytale" like story itself is extremely marketable. This story is what allows Lush to carry it as their highest priced item of $89.95. Lush managed this product by having their sales associates inform consumers about this product in store. This has proven to be highly profitable.
I read a article under the same title some time ago, but this articles quality is much, much better. How you do this.. LUXDAM
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